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Govt weibo learning to talk the good talk

A large number of government departments and officials have stepped into the online world through weibo - but most of them are still more show than tell, a new media researcher said on Monday. 

So far, nearly 20,000 micro blogs - including more than 10,000 government departments and about 9,000 officials - have been opened on Sina weibo, the most popular and biggest micro blog service in China.